Views
The Cancer Awareness Measure (CAM) is a validated survey developed by Kings University, UCL and Cancer Research UK. The CAM was carried out in North Tyneside in winter 2021 with over 400 individuals surveyed, making up a representative sample of the borough population. The CAM covers awareness of signs and symptoms of cancer, factors affecting making an appointment, risk factors for cancers and awareness of the cancer screening programmes.
Overall, the awareness of the cervical screening programme is high across the population, at nearly two thirds. This data shows that awareness is lowest amongst the routine manual and non-working population which mirrors national evidence of cervical screening awareness and uptake. It is similarly expected that awareness of the cervical screening programme is highest amongst those who are invited to participate, with 74% of women knowing about it, and 71% of all those aged 30-59. The geographical variation of awareness was statistically significant with less awareness amongst the North West of the borough [36].
[36] 36. Bluegrass Research (2022) Cancer Awareness Measure in North Tyneside. Section: Types of Cancer. Available upon request from: North Tyneside Council Public Health Team